Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

The public relations handbook / Theaker, Alison, author.

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Public relations : strategies and tactics / Wilcox, Dennis L.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Effective public relations / Cutlip, Scott M.

Exploring public relations / Tench, Ralph.

; personal selling; public relations; and pricing and evaluation. The book is organized around the