Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

public relations planning and management -- Public relations programme research and evaluation

The basics of social research / Babbie, Earl R., author.

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

. Boselie et al (2003) -- 8.3. Evaluation of HRM-performance research -- 8.4. The practicalities of

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

Research at grass roots : for the social sciences and human services professions / De Vos, A. S.

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing