opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

decades of research and writing on journalism and news media, leading scholar Brian McNair engages with

social media -- Public relations and democracy -- Community and society: corporate social responsibility

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

social development. Emotional development -- Self and social understanding -- Moral development

inequality -- 11. Poverty, welfare and social exclusion -- 12. Modern organizations -- 13. Work and economic