IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
5 Results Found Subscribe to search results
00000IIE
Print
1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication -- Ethos: the message source : Credibility: power to inspire; Charisma: power of personal charm
Available: Copies:
2. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
geographic boundaries -- Building a brand dashboard -- Personal branding.
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
5. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
, market leadership and branding in the budget hotel sector -- Longlands at Cartmel: an innovative Internet
Available: Copies: