: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and

techniques--9.Measurement and questionnair design--10.Designing the sample plan

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

-- Conceptualization, operationalization, and measurement -- Indexes, scales, and typologies -- The logic of sampling

information -- Collecting data through measurement in experimental-type research -- Gathering information in

-- Chapter 9. Measurement and questionnaire design -- Chapter 10. Designing the sample plan -- Chapter 11

Value & Performance Measurement and Management; how to roll-out and deploy process; how to enable

viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale

exponential smoothing -- 9.6.Forecasting errors -- 9.6.1.Error measurement -- 9.6.2.Types of errors -- 9.6.3

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

measurement -- 12. Service quality: Identifying and rectifying the gaps -- 13. Managing service failures and