The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Brands and branding South Africa 2016. Affinity Advertising & Publishing.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Advertising.

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising copy.

Advertising.

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

visual identity -- Advertising -- Web, mobile, and motion design -- Package design -- The portfolio and