communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

Integrated marketing communications / Ouwersloot, Hans.

-- Motivation -- Communication and interpersonal relationships -- pt. 5. Controlling. Controlling -- pt. 6