Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

McQuail's media and mass communication theory. McQuail, Denis, author.

-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Communication in marketing.

Palgrave Studies in Media and Environmental Communication

Citizen voices : performing public participation in science and environment communication /