Practice of public relations

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Title:

Author:

Seitel, Fraser P.

ISBN:

9781292160054

Personal Author:

Seitel, Fraser P.

Edition:

Thirteenthth edition, global edition.

Physical Description:

453 pages : illustrations ; 26 cm.

Series:

Always learning

Contents:

Evolution: defining public relations -- The history and growth of public relations -- Preparation/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics: media -- Social media -- Employee relations -- Goverment relations -- Community relations -- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications -- Crisis management -- Launching a career.

Subject Term:

Public relations -- United States.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:REC-BOOK	002103626	658.2 SEI	1	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002103596	658.2 SEI	2	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002103595	658.2 SEI	3	Searching... Unknown
Searching... 1:RCBT	1:GEN-BOOK	002069004	659.2 SEI	1	Searching... Unknown
Searching... 1:RCBT	1:GEN-BOOK	002069014	659.2 SEI	2	Searching... Unknown
Searching... 1:RCBT	1:REC-BOOK	002083091	659.2 SEI	3	Searching... Unknown
Searching... 1:RCCT	1:REC-BOOK	002205014	658.2 SEI	1	Searching... Unknown
Searching... 1:RCCT	1:REC-BOOK	002203001	658.2 SEI	2	Searching... Unknown
Searching... 1:RCPE	1:GEN-BOOK	002251755	658.2 SEI	1	Searching... Unknown
Searching... 1:RCPE	1:GEN-BOOK	002251756	658.2 SEI	2	Searching... Unknown
Searching... 1:RCPMB	1:GEN-BOOK	002060851	658.2 SEI	1	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	002065269	658.2 SEI	1	Searching... Unknown

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Summary

For courses in public relations.

Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.