European Communication Research and Education Association series.

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Formative research -- Strategy -- Tactics -- Evaluative research.

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Motivation research (Marketing)

focuses on the practical teaching of English. In addition, the book's strong research foundation will

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

communication: the spoken word -- Business communication -- Television and video technology -- Direct

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.