information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality

intimacy : enterprise applications -- E-commerce : digital markets, digital goods -- Managing knowledge

. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business