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1. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
Available: Copies:
3. 
Cover image for Managing and using information systems : a strategic approach
Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Managing IT projects -- Business intelligence, knowledge management, and analytics -- Privacy and ethical
Available: Copies:
4. 
Cover image for Essentials of inventory management
Essentials of inventory management
by 
Muller, Max, 1947- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Collision -- RFID Tag Collision -- Security, Privacy, and Ethics Problems with RFID -- 2D Symbologies
Available: Copies:
5. 
Cover image for Network analysis, architecture, and design
Network analysis, architecture, and design
by 
McCabe, James D.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=203322&site=ehost-live
Format: 
Books
Publication Date 
2007
Excerpt: 
management architecture -- 8. Performance architecture -- 9. Security and privacy architecture -- 10. Network
Available: Copies:
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