communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

mechanism. These best-selling authors are known as leading marketing educators and their book, a global

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity