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1. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics
Available: Copies:
2. 
Cover image for Managing and using information systems : a strategic approach
Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Managing IT projects -- Business intelligence, knowledge management, and analytics -- Privacy and ethical
Available: Copies:
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