Integrated marketing communication

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Title:

Integrated marketing communication

Author:

Van Heerden, Neels, 1957-

ISBN:

9780627033322

Edition:

Fourth edition.

Physical Description:

xix, 362 pages : illustrations ; 25 cm

Contents:

Integrated marketing communication: setting the scene -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Subject Term:

Advertising.

Communication in marketing.

Sales promotion.

Added Author:

Van Heerden, Neels, 1957-

Mulder, D. (Dalmé)

Sephapo, Catherine Mpolokeng.

Electronic Access:

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Copies:

Available:*

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