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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

MARKETING TOURISM AND HOSPITALITY : concepts and cases.

GEORGE, RICHARD.

Format:

Books

Publication Date

2021

Excerpt:

marketing planning -- 6. The tourism and hospitality marketing environment -- 7. Market segmentation

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

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Marketing tourism in South Africa

George, Richard, 1968- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

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