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1. 
Cover image for Marketing research : using analytics to develop market insights
Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
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2. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality
Available: Copies:
3. 
Cover image for Marketing & selling the travel product
Marketing & selling the travel product
by 
Burke, James F.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Analyzing the travel product -- Selecting target markets -- Positioning the product -- Creating marketing
Available: Copies:
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