: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and

techniques--9.Measurement and questionnair design--10.Designing the sample plan

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

measurement and evaluation -- Purchasing and supply strategy trends -- Case 1: Avion, Inc. -- Case 2: The

.Measurement and evaluation / Mairead McCoy -- 11.The public relations of globalisation / Peter Walker -- pt