Title:
International marketing
Author:
Bothma, Cornelius (DE-601)602081548
ISBN:
9780195991185
Edition:
2. ed.
Publication Information:
Cape Town Oxford University Press Southern Africa 2011
Physical Description:
XXIII, 603 S. Ill., graph. Darst. 24 cm
General Note:
Enth. 22 Beitr. - Previous ed.: 2007
Electronic Access:
Inhaltsverzeichnis http://www.gbv.de/dms/zbw/667182799.pdfAvailable:*
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Bound With These Titles
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Summary
Summary
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.
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