Strategic marketing : theory and application for competitive advantage / Venter, Peet, 1964-

approaches -- Public goods and externalities -- Imperfect competition -- Equity and social welfare -- Public

-- Monopolistic competition and oligopoly -- Game theory and competitive strategy -- Market for factor inputs

strategy, planning and competition -- Use information to drive marketing -- Manage marketing information

globalization and competition, logistics optimizes processes and reduces production and delivery cycles. The use

Competition.

-- Perfect competition -- Monopoly -- Monopolistic competition and oligopoly -- pt. 5. Market failure and