-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

This book "combines the expertise and international perspective of best-selling Economics author