discipline and provides a succinct and coherent picture of the field as a whole. Part One surveys these

questions -- How to observe a user -- Interviews -- Surveys -- Card sorting -- Creating user profiles

-- Averages -- Distribution -- Percentages -- Per head -- Surveys -- Opinion polls -- Correlation

Agreements -- Customer Satisfaction Surveys -- Benchmarking -- Individual Performance Measures -- Individual

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

Social surveys -- Methodology.

-- Collecting primary data: qualitative techniques -- Collecting primary data: surveys, observation and

data -- First steps in action research -- The quantitative research process -- Surveys and the use of