Advertising and integrated brand promotion
Title:
Advertising and integrated brand promotion
Author:
O'Guinn, Thomas C.
ISBN:
9780324568622
9780324568677
9780324569407
Personal Author:
Edition:
5th ed.
Publication Information:
Mason, Ohio : South-Western/Cengage Learning, ©2009.
Physical Description:
xlii, 726 pages : chiefly color illustrations ; 29 cm