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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation
Available: Copies:
2. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
-to-business (B2B) marketing -- Stakeholders in Relationship Marketing -- The management of CRM -- Planning a CRM
Available: Copies:
3. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-
Available: Copies: