Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business

competition; the labour market. From microeconomics to macro-economics - three important sectors in the

philosophy of the free market economy - is in fact a boon or a burden to the 'real' economy that is populated