Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss