Strategy and the business landscape. core concepts / Ghemawat, Pankaj.

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and

-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems

Business enterprises -- Finance.

Business logistics.

-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

BABOK : a guide to the business analysis body of knowledge / International Institute of Business

The complete business process handbook : body of knowledge from process modeling to bpm. Volume I /