Marketing research -- Case studies.

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

Research matters / Du Plooy-Cilliers, F. (Franzél)

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

Motivation research (Marketing)

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

-- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations

The basics of social research / Babbie, Earl R., author.

/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics

Introduction to research : understanding and applying multiple strategies / DePoy, Elizabeth

Research methods for business students / Saunders, M. N. K.