Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

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eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

psychological findings on the impact of advertising, and discusses the research in the context of recent

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Mobile marketing : an hour a day / Pasqua, Rachel.

The small business online marketing handbook : converting online conversations to offline sales /

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