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000000000000IIE
Print
by 
McGrath, Michael.
Format: 
Books
Publication Date 
2000
Excerpt: 
McGrath's Financial institutions, instruments and markets. McGrath, Michael.
Available: Copies:
2. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Format: 
Books
Publication Date 
2007
Excerpt: 
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole / Barber
Available: Copies:
3. 
Cover image for Global business management : a In emerging markets an African perspective
by 
Aregbesholar, R
Format: 
Books
Publication Date 
2022
Excerpt: 
Global business management : a In emerging markets an African perspective / Aregbesholar, R
Available: Copies:
4. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
6. 
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
Available: Copies:
7. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer
Available: Copies:
8. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality
Available: Copies:
9. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
10. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target
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11. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business
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12. 
Cover image for Microeconomics made simple : basic microeconomic principles explained in 100 pages or less
by 
Frakt, Austin, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in
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