McGrath's Financial institutions, instruments and markets. McGrath, Michael.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole / Barber

Global business management : a In emerging markets an African perspective / Aregbesholar, R

Business marketing management : a strategic view of industrial and organizational markets / Hutt

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business

. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in