: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and

share -- Fair value measurement -- Accounting policies, estimates and errors -- Statement of cash flows

techniques--9.Measurement and questionnair design--10.Designing the sample plan

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

-- Conceptualization, operationalization, and measurement -- Indexes, scales, and typologies -- The logic of sampling

measurement and evaluation -- Purchasing and supply strategy trends -- Case 1: Avion, Inc. -- Case 2: The

information -- Collecting data through measurement in experimental-type research -- Gathering information in

-- Chapter 9. Measurement and questionnaire design -- Chapter 10. Designing the sample plan -- Chapter 11

Value & Performance Measurement and Management; how to roll-out and deploy process; how to enable

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale