-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

Publicité.

Publicity.