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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
Available: Copies:
2. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising media planning.
Available: Copies:
3. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
4. 
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
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