Hilliard, Robert L., 1925- Writing for television, radio, and new media.

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

Printing Basics -- Bar Code Applications -- The Basics of Radio-Frequency Identification -- Bar

; Radio; Television -- Public relations and earned media -- Planning example 7C: Selecting news media

journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk

-- Electromagnetic interference (EMI) -- Radio frequency interference (RFI) -- Physical safety -- Tools of the trade

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

-- Quotes -- Radio -- Promotion leaves station cooling its heels -- Reputation management -- Even playing

. Broadcasting ads on radio and TV -- pt. IV. Getting the word out without advertising -- 13. Mailing direct to

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

: TV, Radio, and Telephone Marketing -- Ch. 11. Copywriting for Online Media -- Ch. 12. The Ethics of