opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

social media -- Public relations and democracy -- Community and society: corporate social responsibility

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media