selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

advertising -- Public relations and selling -- Public relations and research -- The practice of public

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

-- Integrated marketing communications and international advertising -- Personal selling and sales management

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research