Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Advertising : principles & practice / Wells, William, 1926-

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Advertising media planning / Sissors, Jack Zanville, 1919-

Advertising communications & promotion management / Rossiter, John R.

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling