Search Results for Advertising media planning.

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19 Results Found

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Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising media planning / Sissors, Jack Zanville, 1919-

Available: Copies:

Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Advertising.

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Advertising media planning -- South Africa.

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Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa.

Available: Copies:

10.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

11.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

Available: Copies:

12.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

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