by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
Contemporary advertising / Arens, William F.
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
by
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:
Books
Publication Date
2002
Excerpt:
The advertising handbook / Brierley, Sean, 1966-
by
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format:
Books
Publication Date
2002
Excerpt:
Advertising media planning / Sissors, Jack Zanville, 1919-
by
Duncan, Tom (Thomas R.)
Format:
Books
Publication Date
2008
Excerpt:
Principles of advertising and integrated marketing communication
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
by
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format:
Books
Publication Date
2005
Excerpt:
Principles of advertising & IMC / Duncan, Tom (Thomas R.)
by
Mackay, Adrian.
Format:
Books
Publication Date
2005
Excerpt:
The practice of advertising / Mackay, Adrian.
by
Drewniany, Bonnie L.
Format:
Books
Publication Date
2010
Excerpt:
Creative strategy in advertising / Drewniany, Bonnie L.
by
Felton, George, 1947-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : concept and copy / Felton, George, 1947-
by
Jewler, A. Jerome.
Format:
Books
Publication Date
2001
Excerpt:
Creative strategy in advertising / Jewler, A. Jerome.