11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.

Strategic brand management : building, measuring and managing brand equity / Keller, Kevin Lane

Brand, Danie, 1968- editor.

Brand name products -- South Africa.

Zone -- Brand Fans -- Brand Social Communities -- Paid Media in Social Network Sites -- 7.Social

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

brand in publishing" (Forbes Magazine). And Night School, with Reacher back in uniform, will be the

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

; expanded coverage of morphology; new readings and a brand new companion website. This accessible textbook

-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role

Brand Put the Power to its People and Changed Madison Avenue Forever -- Case 4-2 Refreshing Change