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1. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Business names -- Management.
Available: Copies:
2. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Business names.
Available: Copies:
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