Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Student Outcomes -- Computing In The Digital Age -- Digital Students: Who Are They And How Do They Learn

Business communication : rethinking your professional practice for the post-digital age / Hartley

Technologies de l'information et de la communication.

Digital communications.

Teachers discovering computers : integrating technology and digital media in the classroom / Shelly

-- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and

negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and