Brown, Herbert E. Readings & cases in direct marketing.

Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Integrated marketing communication / Van Heerden, Neels, 1957-

Marketing management / Kotler, Philip, author.

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Principles of marketing / Kotler, Philip (Philip J.), 1931-

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Direct marketing.

Principles of marketing / Kotler, Philip.

Marketing for hospitality and tourism / Kotler, Philip.