Designing logos : the process of creating symbols that endure

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Title:

Author:

Gernsheimer, Jack.

ISBN:

9781581156492

Personal Author:

Gernsheimer, Jack.

Publication Information:

Physical Description:

iv, 213 pages : color illustrations ; 26 cm

General Note:

Includes index.

Contents:

Logos through the ages. Historical perspective ; Logos in the larger context ; Beginning the process ; Putting "pen to paper" ; Alternatives to the symbol ; Presentation preparation ; First client presentation ; Subsequent presentations ; After the final selection ; Standards manual -- Classic logos -- Evolving designs.

Abstract:

"Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, practical information on: making a logo endure, working with clients, estimating project costs, finding inspiration, customizing logotypes, refreshing old logos, preparing logo presentations, patenting and preserving your logo, and creating a logo standards manual." "Prolific designer Jack Gernsheimer demonstrates the trial and error behind many successful logos, offering a number of case studies to dissect the design process of recognizable marks. As added inspiration for any designer or aspiring designer, a detailed timeline explores the creative process behind famous logos from Steinway & Sons to National Geographic. Designing Logos is an essential tool for making well-informed decisions about the quality of logos."--Jacket.

Subject Term:

Logos (Symbols) -- Design.

Industrial design coordination.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008016921.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008016921-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008016921-d.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000027282	658.827 GEM	1	Searching... Unknown

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Summary

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.