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1. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Resources, Inc. -- Summary -- Findings about advertising elasticity -- Meta-Analysis -- Assmus, Farley, and
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2. 
Cover image for Numbers, hypotheses & conclusions : a course in statistics for the social sciences
Numbers, hypotheses & conclusions : a course in statistics for the social sciences
by 
Tredoux, Colin.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
-- Statistical power -- The logic of analysis of variance -- One-way analysis of variance -- Factorial analysis
Available: Copies:
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