relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Public relations -- United States -- Case studies.

Introducing public relations : theory and practice / Butterick, Keith.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Effective public relations / Cutlip, Scott M.

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

Group relations training.

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling