opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

Social media marketing / Tuten, Tracy L., 1967- author.

and experiences, and public relations -- Managing digital communications: online, social media, and

-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport

Mass media -- Philosophy.

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

on Social Media -- Social Media Cases -- Case 4-1 Doritos Crashes the Super Bowl: How a Leading Snack

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising