Public relations, development and social investment : a southern African perspective

Select an Action

Title:

Public relations, development and social investment : a southern African perspective

Author:

Rensburg, Ronél S.

ISBN:

9780627021183

Personal Author:

Rensburg, Ronél S.

Edition:

1st ed.

Publication Information:

Pretoria : J.L. van Schaik, 1995.

Physical Description:

232 pages : illustrations ; 24 cm

Abstract:

Focuses on public relations as a means of communication and its role in the corporate social environment. Includes information on : PR and the RDP ; eco-tourism ; corporate social responsibility.

Subject Term:

Public relations -- South Africa.

Social responsibility of business -- South Africa.

Added Author:

Mersham, G. M. (Gary Malcolm), 1949-

Skinner, Chris, 1940-2016.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000003056	659.2 REN	1	Searching... Unknown

Offers a fresh insight into the practice of public relations from a development perspective in Southern Africa focusing specifically on public relations as a communication phenomenon and its role in corporate social investment. Contains case studies, chosen from an African perspective.

Available:*

Bound With These Titles

On Order

Summary

Summary