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1. 
Cover image for Project management for engineering, business and technology
Project management for engineering, business and technology
by 
Nicholas, John M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management
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2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
. Establishing Objectives and Budgeting for the Promotional Program -- PT. 5. DEVELOPING THE INTEGRATED MARKETING
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3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing
Available: Copies:
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