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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand management / Klopper, H. B., 1974-

Available: Copies:

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-

Available: Copies:

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Weinreich, Len.

Format:

Books

Publication Date

1999

Excerpt:

11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.

Available: Copies:

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

Experience the message : how experiential marketing is changing the brand world

Lenderman, Max.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html

Format:

Books

Publication Date

2006

Excerpt:

Experience the message : how experiential marketing is changing the brand world / Lenderman, Max.

Available: Copies:

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Lindström

Available: Copies:

The masterbrand mandate : the management strategy that unifies companies and multiplies value

Upshaw, Lynn B., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/00712685.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00712685.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00712685.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

10.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- South Africa.

Available: Copies:

11.

South African constitutional law in context

De Vos, Pierre, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Brand, Danie, 1968- editor.

Available: Copies:

12.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Zone -- Brand Fans -- Brand Social Communities -- Paid Media in Social Network Sites -- 7.Social

Available: Copies:

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